Our products are not mass-produced. In order to minimise our environmental impact, we use a "made on demand" business model. This means that we don't actually make our products until after they are ordered.
Once our products are made, they are sent directly from our fabulous product makers in China to our customers. This reduces waiting times, shipping costs and carbon footprint. Think of it as a pre-order system, but without the unnecessary extra steps of having the product sent to us, repackaged and then forwarded to you.
Because our shoes are packaged and sent out the moment they are made, they may still have a "new shoe" smell because they may not have had time to air out before they reach you. Don't worry though, the smell is not harmful and it will go away once they have aired out.
Note: Because our products are not made until after they are ordered, we use digital mock-ups of what they will look like. So please use images as a guide only. See our FAQ for more info.